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Wix to WordPress migration: how to move without losing SEO

Wix makes starting easy and leaving hard. Here is how to leave cleanly.

By Zach Wennstedt, founder of Eye To Ad Media · 2026-09-29

To migrate from Wix to WordPress, set up WordPress on your hosting, move content through the Wix RSS feed or by rebuilding pages, recreate your design, map every Wix URL to its new WordPress URL, add 301 redirects, point your domain to the new host and submit a new sitemap in Search Console.

Businesses usually leave Wix for the same reasons: they want more control over speed, SEO and design, or they have simply outgrown the builder. The catch is that Wix does not offer a one-click export to WordPress. That makes the move a real project, and the redirects the most important part of it.

Step 1: inventory what Google knows

Export your pages from Search Console and crawl your Wix site. Blog posts on Wix often live under URLs like /post/your-title, which will change on WordPress. Every one of those needs a redirect.

Step 2: set up WordPress

Get hosting that supports WordPress well. Our storefront buyweburl.com offers domains and hosting, including DIY WordPress hosting. Install WordPress, choose a lightweight theme and set permalinks before adding content.

Step 3: move the content

  • Blog posts: the Wix blog RSS feed can be imported into WordPress, but check formatting and images afterward.
  • Pages: usually rebuilt by hand. This is the moment to improve them, not just copy them.
  • Images: download originals, compress them and upload to WordPress.
  • Products: export from Wix Stores and import into WooCommerce, or consider Shopify. See Shopify SEO.

Step 4: map and redirect

Match every Wix URL to its WordPress counterpart and add 301 redirects on the new server. Our free redirect map builder writes the rules for you.

Step 5: switch and verify

Point your domain to the new host, confirm SSL, submit the new sitemap and watch Search Console for 404s over the following weeks. The full list is in our website migration SEO checklist.

Want it handled end to end? That is our WordPress migration service.

FAQ

Quick answers

Can I transfer my Wix site to WordPress automatically?

Not fully. Blog posts can be imported through the Wix RSS feed, but pages, design and products usually need to be rebuilt and every URL redirected.

Will I lose my Google rankings moving from Wix to WordPress?

Not if every Wix URL is redirected to its matching WordPress page with a 301 and the content stays equivalent or better. Missing redirects are the main cause of lost rankings.

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